Why Craft Beer

The fundamental value of craft beer is that craft beer drinkers are willing to pay a little more for beer that holds more taste, flavor, variety, and alcohol. The magical flavors craft beers offer are finely tuned, tweaked, and aged to give a delicious taste and quality you don’t find in the mass produced beers.

Why do people choose craft beer?

Nearly half of our survey respondents drink craft beer because they like to try something new. With craft beer, consumers can experiment with a huge diversity of beer styles and taste profiles. And the younger the consumers are, the more likely they are to drink craft beer outside the home, at a pub or restaurant.

What is so great about craft beer?

Craft beer has a richer and more distinct taste than watery mass produced beer. Most craft brewers are passionate about the taste and flavour of their beer. So they invest the time and energy required to maintain or improve the quality of the beer instead of concentrating on huge marketing campaigns.

What is craft beer and why is it so popular?

Craft beer is artisanal and made from all-natural ingredients. It also uses a dynamic process of brewing that includes many more steps than the usual beers we find at supermarkets, where they are typically brewed according to a pre-set recipe with less care for quality.

What is the deal with craft beer?

A craft beer is a beer that is made by brewers that has three distinct traits: small production, independent, and traditional. Craft beers are also typically more slightly alcoholic, ranging between 5% and 10% alcohol by volume. Craft beers can illicit a conversation about their flavor, mode of production, and origin.

Why does craft beer taste better?

Craft beer comes in a variety of colors based on the brew, and the head provides a crisp look and taste that lasts. Craft beers focus on a specific flavor palate that varies with the batch. It is typically served between 50 and 55 degrees Fahrenheit so you can notice the flavors better.

Why do Millennials love craft beer?

Millennials like supporting businesses that have the power to make a difference in their life. As far as Millennials go, drinking “healthier” beer that’s typically less expensive with more alcohol content than regular beer, gives them another reason to purchase craft beer.

Is craft beer better for you than regular beer?

Craft beer does not have the same nutritional profile as mass produced beer. It’s much healthier for you. First, because the alcohol content is higher in craft beer, you are probably going to end up drinking far less than you would knocking back regular beer. Right there, you cut calories.

What is the difference between craft beer and regular beer?

Craft beer is better than domestic beer because it is not mass produced, so more time is focused on taste and not watered down. Craft beer, contains more alcohol, about 5-10 percent alcohol by volume vs 3.5 percent alcohol ABV offered by domestic beers. Craft beer offers more health benefits than your average red wine.

Why craft beer is better than commercial beer?

Quality & Taste, Naturally! With a commitment to quality, craft brewers commit to using high grade barley and finding the perfect hops as they create a flavor that’s just right. Generally speaking, craft beers pack a more powerful punch than commercial beers with higher alcohol by volume levels.

How did craft beer become popular?

It was in that business environment that the real driving force behind this renaissance — the craft beer movement — started to really pick up steam. In the late 1980s/early 1990s, craft began to cross over from homebrewing hobbyist appeal into the mainstream. This early momentum gave way to two waves of massive growth.

What defines a craft beer?

Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness. Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism and sponsorship of events.

When did craft beer become popular?

Modern U.S. craft beer history began in the 1960s. You may know part of the story—the increasing popularity of homebrewing beer in the 1970s and the rise of microbreweries in the 1990s.

Why is it called craft beer?

The Brewer’s Association in Boulder, Colorado defines ‘craft beer’ as beer made by a brewer that is small, independent, and traditional. This sums it up rather nicely and for the association, it creates a good foundation so drinkers know what they are talking about.

Why is craft beer expensive?

IPAs are consistently ranked as the most popular craft beer style among American consumers. That massive demand comes at an economic cost because the priciest ingredient in IPA, hops, are a crop only harvested once a year. That cost is passed on to the brewers, who then pass that cost on to you, the consumer.

What is the craft beer target market?

The target audience for a microbrewery is usually upscale, well-educated and more interested in flavor than quantity.

Do craft beers taste good?

Craft beer has superior taste So there is a flavor to fit any taste preference; you aren’t forced into that one-size-fits-all flavor that mainstream beer companies give you.

What kind of beer do Millennials drink?

Most millennials, who now range in age from 23 to 38, said hoppy IPAs (India Pale Ale) is their preferred craft beer. Other types include American Pale Ale, Brown Ale and Porter. More than half (56%) of millennials said they drank an ice cold craft brew at least once a week.

Who drinks the most craft beer?

The age group of craft beer drinkers most likely to drink craft beer weekly in the United States were 35 to 44 year olds. In 2019, 52 percent of craft beer drinkers within that age range stated that they drank the beverage weekly.

Is craft beer more popular?

Craft beers surge in popularity, with more than 7,000 craft brewers in U.S. alone. In 2018, domestic sales reached a record $27.6 billion, representing 24% of the American beer market.