How To Cold Call Senior Management

Table of Contents

Call the C-Suite: Dos and Don’ts Don’t: Pretend you’ve met the executive before if you really haven’t. Do: Treat the assistant as the executive by proxy. Do: Have a specific reason for the call. Don’t: Go on and on about yourself. Do: Close with a short, open-ended ask.

Can you cold call a CEO?

Cold calling the CEO is the scariest, most intimidating part of sales. However, cold calling still works, if you do it right. This is what we established after an analysis of 1 million cold calls that showed 6.3% of these calls will lead to a meaningful conversation with a prospect.

How do you start off a cold call?

Start off by saying “Hi, [NAME],” in a warm and welcoming tone, then proceed directly to Step 2. Notice I didn’t say, “Hi, [NAME], how are you today?” because it gives your prospect a chance to jump in and disrupt your flow. Cold calls are all about taking control in the beginning.

How do I reach out to C level executives?

How to Connect With “C” Level Executives Dial Three to Five Times. First of all, before you leave a voice mail, try calling three to five times to try and reach them first. Match Their Energy. Rapport Building Techniques. Do Not Sell Them Anything (Yet) Be Brief. Let Your Prospect Talk!.

How do you structure a cold call?

Here are the 7 steps to make a cold call. Introduce yourself and get their attention. The first few seconds of the call are so vital that your introduction has to be absolutely solid. Make a huge claim. Qualify the prospect. Address the doubt. Find out who makes decisions. Confirm the appointment.

How do you cold call an executive?

How do you sell to executives?

When selling to executives, you should keep a few things in mind. First, they’re concerned chiefly with business outcomes.Here are some best practices: Do your homework. Yes, scan an annual report’s executive summary. Know the people. Companies don’t buy, people do. Manage each minute. Follow up.

What do you do in the first 20 seconds of cold call?

The first few seconds of a cold call are really crucial. It’s in those first 15-20 seconds that you have to establish interest for prospects to stay on the line and listen to you. And to do that right, you need to have a great opening line.

How do I talk to people at C-level?

The RIGHT Way To Talk To C-Level Executives Leave The Discovery Questions At The Door. The quickest way to put off a time-poor decision maker is to show them you didn’t do your homework. Draft Talking Points That Are Goal-Oriented. Be An Active Listener. Remember: You’re The CVO.

How do I talk to a senior executive?

Here are a few dos and don’ts for speaking with management to make sure they remember you for the right reasons. Do: Introduce yourself when they’re free. Do: Express appreciation for working at the company, and what you like about your job. Do: Be willing to meet with them if they want to learn more about you.

What is cold calling examples?

Sample Cold Call Script Prospect: Hello? Rep: Aja Frost, my name is Dan from Outbound. Prospect: Actually, this isn’t a great time … Rep: Are you interested in a product demo of how we are in the magic quadrant? We have won all these awards. Prospect: We’re not interested. Rep: Are you the decision maker?.

Does cold calling still work in 2021?

As seen, cold calling in its original form will not work for your business in 2021. And this does not only refer to phone calls but to the digital equivalent- cold emails, social media solicitations, and unscheduled drop-ins.

How do you become a CEO of a telephone?

How to Get a CEO’s Attention Use a gentle ask. Write emails on your phone. Don’t dismiss the EA. Draw on the college connection. Call late. Use a 45-day cadence. Ask for a sneak peek of an upcoming presentation. Take advantage of the economy.

How do you sell to senior management?

7 Tips for Selling to Senior Executives Know their industry. Get to the point. Speak their language. Engage them early on in the sales process in order to have the most impact. Leverage existing relationships to help you gain access to senior executives. Be prepared to get tested. Use ‘like rank’ selling.

What is C-level sales?

C-level, also called the C-suite, is a term used to describe high-ranking executive titles in an organization. However, C-level executives at small and medium-sized businesses or startup companies might take on some management duties.

What is the C-suite for sales?

The C-suite typically refers to the executive- level managers within a company. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc.

How do you engage cold leads?

4 Actionable Strategies to Spark Up Cold Leads Gently remind them of their prior interest. The first strategy is pretty straightforward: simply reach out, reconnect and attempt to re-engage with the lead. Personalize your interactions and offers. Use more than one channel. Always include a CTA.

How do you start a prospecting call?

Your opening should: Start off warm, friendly, and professional. Hook them with an intriguing idea or question. Get the prospect into a receptive frame of mind. Encourage engagement with the call (because engagement reduces the likelihood of them stopping the conversation) Make it easy for them to make a positive decision.

How do you prospect on the phone?

Dial in to these proven phone prospecting tactics: Lead with a snappy intro, and get right to the value. Ask questions that confirm the challenges your clients face. Ask questions that reveal where they are in the buying process. Ask questions that build expectation. Tailor your message to each individual prospect.

How do I keep a prospect on my phone?

Download your free copy of Your Growth Hacks Aren’t Working today! Prepare for rejection. Rejection isn’t easy. Do your research. Use a personalized script. Call at the right time for your prospects. Track trigger events. Make a good impression. Tell a story (and ask questions) Make it all about them.