What Is A Press Kit

What does a press kit include?

Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.

What is the purpose of a press kit?

A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.

What is a press kit in PR?

A press kit is an information package provided for members of the media to promote events, organizations, products or candidates. A press kit is also known as a media kit. Public relations (PR) professionals of all kinds use press kits regularly.

What is a music press kit?

An EPK, or electronic press kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. A band can use their EPK to help with booking shows, generating buzz around an upcoming album release, and as a way to share music with bloggers and journalists.

Whats the difference between a press kit and a media kit?

In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.

Who needs a media kit?

A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message. When you take on a new client, he or she will likely have lots of questions about your products or services.

What is a media kit for influencers?

An influencer media kit is a digital portfolio that tells your clients everything they need to know about you. It is an opportunity to highlight your achievements and showcase your USP (unique selling proposition). For anyone trying to build a personal brand, media kits are essential.

How much does a press kit cost?

Fortunately, not all press kits are disasters. In fact, if done well, they can be real assets. Press kits are relatively inexpensive ways to get you noticed — perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they’re way cheaper than most forms of advertising.

How long should a press kit be?

Option 2: A press kit PDF For one, a PDF press kit must be short; think one page of A4. For two, the main reason you will ever want to have a PDF version of your media kit is to have something to print and physically distribute at an event, or to slip into a journalist’s dossier when they aren’t looking.

What is in a social media kit?

A social media kit will include your Twitter, Facebook, Pinterest and even blog templates all in one place. Primarily, you only have to change and edit texts when posting a social media update. Schedule and publish content to Twitter, Facebook Pages and Groups, LinkedIn from one place with Uniclix.

How do you make a musician press kit?

Here are the essential elements to include in your Electronic Press Kit: Links to Your Music. Artist Biography. Professional Photos and Album Artwork. Logos and Branding Assets. High-Quality Music Videos. Embedded Links to Your Assets. Press and Testimonials. Tour Dates and Show Information.

How do I make a digital press kit?

5 basic steps to make a digital press kit Decide on the ingredients. It stands to reason that before creating a press kit, you need to figure out its basic components and gather all the information needed. Arrange information on the slides. Add animation. Save as PDF. Save as HTML5. Share and track your press kit.

How do you make a media kit?

A step-by-step guide to creating a powerful press kit Overview: Give a brief summary. Press Releases: List a few notable milestones. About: Highlight additional information. Audience: Visualize your market. Resources: Include all useful materials. Media Assets: Provide high-quality images. Founders: Include a short bio.

What is a press kit for a game?

What is a press kit? It’s a collection of text and visuals that gives a journalist or website everything they need to write about your game.

What makes a good media kit?

A comprehensive media kit should include a description of the company or individual, contact information, social media statistics, case studies, information on partnerships and collaborations, and testimonials from past customers.

Do I need a press kit?

Not having a press kit is a problem. If you don’t have a press kit, your company has already lost its control on the accuracy of the information you can provide to reporters to enrich their stories. The purpose of the press kit is to provide media partners with meaningful information about you and your business.

When should I send a media kit?

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.

What is an author’s media kit?

A media kit, also called a press kit, is a package of key information about a product, business or event. In the case of an indie author media kit, it tells people the basics about you, the author, and your books (primarily, the book you’re currently promoting).

Do media kits include pricing?

Most websites discussing what you should put on your media kit say to include your rates. I’ve included rates in the past but I’ve actually taken this off. I personally adjust my pricing every quarter so if a brand wants to discuss a paid campaign, I’ll typically have the conversation with them.

How many followers do you need to be a influencer?

To join YPP, an influencer needs at least 1,000 subscribers, accumulated more than 4,000 “valid public watch” hours in the last 12 months and have a linked AdSense account, according to YouTube.

Is press release paid?

Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking.

How do I write a press release for free?

How do I distribute a press release for free? Write your own press release or outsource the task to a PR distribution service. Sign up to one of the free press release distribution services above and submit your press release to them.